Who pays for the Initial Marketing Investment program for a Spray Net franchise?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
g fee of Fifteen Thousand Dollars ($15,000) (the "Initial Training Fee") prior to or around the time Franchisee initially launches its Franchised Business. The Initial Training Fee is deemed fully earned and non-refundable upon signing this Agreement.
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- Initial Marketing Investment. Upon execution of this Agreement, Franchisee must expend a specified amount on certain digital and other marketing efforts within the two (2) months prior to the Franchised Business opening (the "Initial Marketing Investment"). The Initial Marketing Investment will be paid to Franchisor, an Approved Supplier, or any other third party that Franchisor designates, and Franchisor will use and/or direct all or a portion of these funds as Franchisor determines appropriate in its discretion to promote and market the Franchised Business within the Designated Territory(ies), including directing funds to suppliers Franchisor has designated approved for such services.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, the franchisee is responsible for the Initial Marketing Investment. Upon signing the Franchise Agreement, the franchisee must spend between $15,000 and $25,000 on digital and other marketing efforts within the two months before opening their Spray Net business.
These funds are paid either to Spray Net, an approved supplier, or another third party designated by Spray Net. Spray Net has the discretion to use or direct these funds to promote and market the franchised business within the designated territory. This includes directing funds to suppliers approved by Spray Net for such services.
Spray Net also states that they have the right to collect the Initial Marketing Investment upon execution of the agreement or any time thereafter with written notice. This means that a prospective franchisee should be prepared to pay this amount upfront or shortly after signing the agreement.