Once advertising materials are approved, for how long can a Spray Net franchisee use them?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the materials you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time period, however, the proposed materials are deemed disapproved and you may not use such materials. Once approved, you may use the proposed materials for a period of 90 days, unless we: (i) prescribe a different time period for use; or (ii) require you to discontinue using the previously-approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time. (Franchise Agreement, Section 9(B)). Except as otherwise provided in this Item, we are not required to spend any amount on advertising in your Designated Territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, a franchisee can use approved advertising or promotional materials for 90 days unless Spray Net prescribes a different time period or requires the franchisee to discontinue using the materials in writing. Spray Net retains the right to require a franchisee to stop using any advertising or marketing material, even those previously approved, at any time.
Before using any advertising or promotional materials that Spray Net has not previously approved or designated within the last 12 months, a franchisee must submit the materials for written approval at least 20 days before publication. Spray Net will then use commercially reasonable efforts to notify the franchisee of approval or disapproval within 15 days of receiving the materials. If the franchisee does not receive written approval within that 15-day period, the materials are considered disapproved and cannot be used.
This means that Spray Net franchisees need to be proactive in seeking approval for their advertising and marketing materials and be prepared to adapt quickly to any changes or directives from the franchisor. The franchisee bears the risk that previously approved materials may need to be pulled at any time, so it is important to maintain flexibility in marketing plans.