How long does Spray Net have to notify a franchisee of approval or disapproval of proposed advertising materials?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the materials you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time period, however, the proposed materials are deemed disapproved and you may not use such materials. Once approved, you may use the proposed materials for a period of 90 days, unless we: (i) prescribe a different time period for use; or (ii) require you to discontinue using the previously-approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time. (Franchise Agreement, Section 9(B)). Except as otherwise provided in this Item, we are not required to spend any amount on advertising in your Designated Territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, if a franchisee wants to use advertising or promotional materials not already approved within the last 12 months, they must submit them to Spray Net for written approval at least 20 days before publication. Spray Net will then use commercially reasonable efforts to notify the franchisee of approval or disapproval within 15 days of receiving the materials.
If Spray Net does not provide written approval within this 15-day period, the materials are considered disapproved, and the franchisee cannot use them. Once approved, the franchisee can use the materials for 90 days, unless Spray Net specifies a different time period or requires the franchisee to stop using the materials in writing.
Spray Net retains the right to require franchisees to discontinue using any advertising or marketing material, even those previously approved, at any time. This allows Spray Net to maintain control over brand messaging and ensure consistency across all franchise locations. This also means that franchisees need to be prepared to adapt their marketing strategies based on Spray Net's directives, even after initial approval.