If Spray Net requires a franchisee to discontinue using previously-approved advertising materials, how will they communicate this?

According to Spray Net's 2025 Franchise Disclosure Document, franchisees must maintain and display signage and advertising that reflects the current commercial image of the Spray Net system. Upon receiving notice from Spray Net, a franchisee must immediately discard and cease using any proprietary marks or other imagery that Spray Net has deemed obsolete or no longer authorized.

This means that Spray Net has the right to require franchisees to update their advertising and signage to maintain a consistent brand image. This could involve replacing outdated logos, marketing materials, or other visual elements. The franchisee is responsible for ensuring their business reflects the current standards of the Spray Net system.

The requirement to immediately discard and cease using outdated materials highlights the importance of franchisees staying informed of any changes to Spray Net's brand standards. Franchisees should promptly comply with any notices from Spray Net regarding updates to proprietary marks or imagery to avoid being in breach of the franchise agreement. This also protects Spray Net's trademarks.

This provision is fairly standard in franchise agreements, as franchisors need to maintain brand consistency across all locations. For a prospective Spray Net franchisee, this means being prepared to update signage and advertising materials as directed by the franchisor, potentially incurring costs for new materials.