If Spray Net modifies or discontinues a trademark, who is responsible for the tangible costs of compliance for a Spray Net franchise?

According to Spray Net's 2025 Franchise Disclosure Document, if Spray Net modifies or discontinues a trademark, the franchisee is responsible for the tangible costs of compliance. These costs include expenses related to changing exterior and interior signage, advertisements, and promotional materials. This means that if Spray Net decides to change its branding or discontinue a particular trademark, franchisees will have to bear the financial burden of updating their business's visible elements to align with the new branding.

Spray Net is not obligated to reimburse franchisees for any loss of revenue resulting from the modified or discontinued mark. Additionally, Spray Net will not cover any expenses franchisees incur to promote a modified or substitute mark. This places the financial risk of rebranding squarely on the franchisee, as they must invest in updating their business's appearance and marketing materials without any financial assistance from Spray Net.

This arrangement is not uncommon in franchising, as franchisors often retain the right to modify their trademarks to maintain brand consistency or adapt to market changes. However, it's crucial for prospective Spray Net franchisees to understand the potential financial implications of such changes. Franchisees should factor in these potential costs when evaluating the overall investment and profitability of a Spray Net franchise. It would be prudent for a prospective franchisee to inquire about the likelihood of trademark changes and the potential costs associated with compliance to better prepare for such scenarios.