Can a Spray Net franchisee use the proprietary marks as part of their domain name?

According to Spray Net's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using the company's proprietary marks as part of their domain name. This restriction extends to the franchisee's corporate or any other business name, email address, and social media profiles. This policy is in place to protect Spray Net's brand identity and ensure consistent representation across all franchise locations.

This restriction means that prospective Spray Net franchisees must choose a domain name, business name, and email address that do not include any of Spray Net's trademarks or service marks. This could limit the franchisee's options for online branding and marketing, as they cannot directly associate their online presence with the established Spray Net brand name. Franchisees must ensure their chosen names and addresses are distinct and do not infringe on Spray Net's intellectual property.

The FDD also states that Spray Net will provide franchisees with at least one email address to be used for the franchised business. This email address must be the only one used for the business. While franchisees cannot use the Spray Net proprietary marks in their domain name or personal business email, the email address provided by Spray Net will likely include the brand name, ensuring some level of brand association in their communications.

Overall, this policy reflects Spray Net's control over its brand and intellectual property. While it may present some limitations for franchisees in terms of online branding, it also ensures that the Spray Net brand remains consistent and protected across all franchise locations. Prospective franchisees should carefully consider these restrictions when evaluating the franchise opportunity and planning their marketing strategies.