Is a Spray Net franchisee required to participate in all advertising and sales promotion programs?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
,000 | | Fourth Year of Operation | $42,525 | $56,700 | $72,000 | | Fifth Year of Operation | $44,651 | $59,535 | $75,600 | | Sixth Year of Operation | $46,884 | $62,512 | $79,380 | | Seventh Year of Operation | $49,228 | $65,637 | $83,349 | | Eighth Year of Operation | $51,689 | $68,919 | $87,516 | | Ninth Year of Operation | $54,274 | $72,365 | $91,892 | | Tenth Year of Operation | $56,988 | $75,983 | $96,487 |
-
- Franchisor reserves the right to require Franchisee to expend any portion of the Local Advertising Requirement on (a) products or services Franchisor directs or approves, or (b) services that Franchisee must acquire from an Approved Supplier (which currently includes Franchisor).
-
- Franchisor may require that Franchisee expend any portion of the Local Advertising Requirement on services, content and other products/items that must be purchased from one (1) or more Approved Suppliers, and (ii) collect your Local Advertising Requirement and pay such Approved Supplier directly as part of its support services and control rights described hereunder.
-
- At Franchisor's option, Franchisee must ensure that: (i) the Franchised Business has a dedicated phone line for use in connection with the Franchised Business only; and (ii) the Franchised Business is listed in the appropriate Internet-based directories and Chamber(s) of Commerce that Franchisor designates. Franchisee shall obtain at least three (3) telephone numbers solely dedicated to the Franchised Business, which Franchisee shall assign to Franchisor, at Franchisor's option, upon termination, expiration, or transfer of this Agreement. Franchisee must list and advertise the telephone number(s) for the Franchised Business in the "White pages" telephone director and the classified or "yellow pages" telephone directory distributed in its trade area and under such categories as Franchisor may specify from time to time. Franchisee must place the classified directory advertisement and listings together with other Spray-Net Businesses operating within the distribution area of the directory. If a joint listing is obtained, all Spray-Net Businesses listed together shall pay a pro rata share of the cost of all advertisements and listings.
-
- Furthermore, Franchisee shall obtain listings and/or advertise with Franchisor and other franchisees of the System on electronic yellow pages directory and other online directors as Franchisor may designate, including Google Local, Google Business, Angie's List or similar online directory. In the event Franchisee does not comply with Franchisor's requests regarding such online listings or advertisement, Franchisor reserves the right to place, modify, or remove such listings and advertisements on behalf of Franchisee. For any listings or advertisements that Franchisor posts on behalf of Franchisee due to Franchisee's non-compliance under this Section, Franchisee shall promptly pay, upon demand by Franchisor, its pro rata share of the costs of such listings or advertisements. Upon termination, transfer, or expiration of this Agreement, Franchisee agrees to take any and all steps necessary to assist Franchisor in removing or assigning control of all listing under this Section to Franchisor.
-
- Franchisee may not advertise and promote the Franchised Business outside of the Designated Territory(ies), unless (a) the geographic area where Franchisee wishes to advertise is contiguous to the Designated Territory(ies) and that area has not been granted in connection with any other Franchised Business, or (b) Franchisor otherwise provides its prior written consent in writing. Nothing in this Section shall prevent or otherwise affect Franchisee's right to continue servicing and corresponding with any Existing Account that Franchisee has assumed in accordance with the terms of this Agreement.
-
- Franchisee shall spend at least seventy-five percent (75%) of its applicable Local Advertising Requirement, which is based on the number of Designated Territories Franchisee has purchased and the length of time the Franchised Business has been in operation, on monthly digital marketing services (the "Digital Marketing Spend"). Franchisee shall pay Franchisor the Digital Marketing Spend on the first of each month, and Franchisor may provide the applicable digital marketing services or engage a supplier to provide such services. For avoidance of doubt, Franchisee's annual minimum Digital Marketing Spend is stated in the following chart.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees are required to participate in certain advertising and sales promotion activities. Specifically, Spray Net reserves the right to require franchisees to expend a portion of their local advertising budget on products or services that Spray Net directs or approves, or on services from approved suppliers, which may include Spray Net itself.
Spray Net also has the option to mandate that franchisees allocate a part of their local advertising funds to services, content, or products that must be acquired from specific approved suppliers. Furthermore, Spray Net can collect the local advertising fees directly from the franchisee and then pay the approved supplier on their behalf. Franchisees must also ensure they have a dedicated phone line for the Spray Net business and list the business in Internet-based directories and Chambers of Commerce designated by Spray Net.
Spray Net requires franchisees to obtain at least three dedicated phone numbers for the business, which can be assigned to Spray Net upon termination, expiration, or transfer of the agreement. Franchisees are obligated to list and advertise these phone numbers in both white pages and yellow pages directories under categories specified by Spray Net, ideally in conjunction with other Spray Net businesses in the area, sharing the costs pro rata. Additionally, franchisees must list and advertise with Spray Net and other franchisees on electronic yellow pages and online directories designated by Spray Net, such as Google Local or Angie's List. If a franchisee fails to comply with these online listing requirements, Spray Net reserves the right to manage these listings and advertisements on the franchisee's behalf.
All advertising and promotional materials used by Spray Net franchisees must be professional and adhere to Spray Net's standards and requirements as detailed in the manuals. Franchisees need to seek approval from Spray Net for all advertising and promotional plans and materials 20 days before their use, unless the materials have been prepared or previously approved by Spray Net within the past year. Spray Net has 15 days to approve or reject the submitted materials; failure to respond within this period results in the materials being deemed rejected. Spray Net also reserves the right to mandate specific language on all local advertising, including phrases like "Franchises Available" and references to Spray Net's contact information.