What is the Spray Net franchisee required to do with obsolete Proprietary Marks?

According to Spray Net's 2025 Franchise Disclosure Document, franchisees must maintain and display signage and advertising that reflects the current commercial image of the Spray Net system. Upon notification from Spray Net, the franchisee is required to immediately discard and cease using any Proprietary Marks or other imagery that has become obsolete or is no longer authorized by Spray Net. This includes ensuring that all signage and advertising materials align with the current brand standards and approved marketing strategies.

This requirement ensures brand consistency and protects Spray Net's reputation. By promptly removing outdated or unauthorized materials, franchisees help maintain a uniform and up-to-date image, which is crucial for customer recognition and trust. Failure to comply with this requirement could lead to a breach of the franchise agreement and potential penalties.

For a prospective Spray Net franchisee, this means staying informed about any changes to the brand's visual identity and marketing materials. Franchisees should be prepared to update their signage, advertising, and other promotional items as directed by Spray Net. This may involve costs for new materials, but it is a necessary part of maintaining the integrity of the Spray Net brand and ensuring continued success as a franchisee.