Is a Spray Net franchisee required to maintain signage and advertising that reflects the current commercial image of the system?

According to Spray Net's 2025 Franchise Disclosure Document, franchisees are required to maintain signage and advertising that reflects the current commercial image of the Spray Net system. This means a franchisee must display signage and advertising bearing the Proprietary Marks that aligns with the current commercial image of the system. Furthermore, upon notification from Spray Net, the franchisee must immediately discontinue the use of any Proprietary Marks or imagery that Spray Net deems obsolete or unauthorized.

This requirement ensures brand consistency across all Spray Net franchise locations, which is a common practice in franchising. By adhering to these standards, franchisees contribute to the overall brand recognition and customer perception of Spray Net. This also protects the goodwill and business value that Spray Net has established in its Proprietary Marks and System.

Additionally, franchisees must affix a sign in a conspicuous location on the premises with the notice: "This business is owned and operated independently by (name of franchisee) who is an authorized SPRAY-NET franchisee." This disclosure informs customers about the franchisee's independent ownership while also affirming their authorized status within the Spray Net system. This requirement helps to clarify the relationship between the franchisee and the franchisor to the public.