Must a Spray Net franchisee operate and advertise the franchised business only under the proprietary marks authorized by the franchisor?

According to Spray Net's 2025 Franchise Disclosure Document, franchisees must operate and advertise their franchised business solely under the proprietary marks authorized by Spray Net, as specified in the franchise agreement or the manuals. This requirement is in place to maintain high, uniform standards of quality and service, which protects Spray Net's reputation and goodwill, as well as that of the entire system.

This means a Spray Net franchisee cannot use any unauthorized marks or branding in their advertising or business operations. Spray Net retains the right to modify, update, supplement, or substitute these proprietary marks in the future. Franchisees are required to maintain and display signage and advertising that reflects the current commercial image of the Spray Net system. Upon notification from Spray Net, franchisees must immediately discontinue the use of any proprietary marks or imagery that has become obsolete or is no longer authorized.

Spray Net franchisees acknowledge that the proprietary marks, system, manuals, and all other information provided by Spray Net are the sole and exclusive property of Spray Net. Franchisees only have the right to use these marks as prescribed in the agreement and for the term of the agreement. They cannot contest Spray Net's proprietary rights or claim any proprietary interest in the marks. Franchisees also agree not to use any names, marks, insignias, or symbols that are confusingly similar to Spray Net's proprietary marks in any business.

This level of control over branding and advertising is typical in franchising, as it ensures consistency and protects the brand's reputation. Prospective Spray Net franchisees should be aware of these requirements and ensure they are willing to adhere to Spray Net's standards for branding and advertising.