When must the Spray Net franchisee expend the initial marketing investment?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Initial Marketing Investment. Upon execution of this Agreement, Franchisee must expend a specified amount on certain digital and other marketing efforts within the two (2) months prior to the Franchised Business opening (the "Initial Marketing Investment"). The Initial Marketing Investment will be paid to Franchisor, an Approved Supplier, or any other third party that Franchisor designates, and Franchisor will use and/or direct all or a portion of these funds as Franchisor determines appropriate in its discretion to promote and market the Franchised Business within the Designated Territory(ies), including directing funds to suppliers Franchisor has designated approved for such services. If Franchisee purchases more than one (1) Designated Territory, Franchisee must spend the following amounts in the first two (2) months of each year of operation in addition to the Initial Marketing Investment spent prior to opening the Franchised Business:
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, the franchisee must expend a specified amount on digital and other marketing efforts within the two months before the Franchised Business opens. This expenditure is termed the "Initial Marketing Investment." The amount of the Initial Marketing Investment ranges between $15,000 and $25,000.
The Initial Marketing Investment is paid either to Spray Net, an approved supplier, or another third party designated by Spray Net. Spray Net has the discretion to use or direct these funds to promote and market the Franchised Business within the Designated Territory(ies), including directing funds to suppliers approved for such services.
If the Spray Net franchisee purchases more than one Designated Territory, they must spend additional amounts in the first two months of each year of operation, in addition to the Initial Marketing Investment spent before opening the Franchised Business. This ensures continuous marketing efforts to support the business's growth and visibility in each territory.