When must a Spray Net franchisee discard and cease using obsolete Proprietary Marks?

According to Spray Net's 2025 Franchise Disclosure Document, a franchisee must immediately discard and cease using Proprietary Marks or other imagery that has become obsolete and is no longer authorized by Spray Net. This requirement is triggered upon receiving notice from Spray Net. The franchisee is also obligated to maintain and display signage and advertising that reflects the current commercial image of the Spray Net system.

This means that Spray Net franchisees must stay updated with the current branding and marketing materials provided by the franchisor. If Spray Net updates its logos, slogans, or other brand elements, franchisees are responsible for promptly removing the old versions from their signage, advertising, and other promotional materials. Failure to comply with these updates could lead to a breach of the franchise agreement.

This provision protects Spray Net's brand consistency and ensures that all franchise locations present a unified image to the public. It is a fairly standard requirement in franchising, as franchisors need to maintain control over their brand to protect its value and reputation. Franchisees should factor in the potential costs of updating signage and marketing materials when budgeting for their franchise.