When is the Digital Marketing Spend payment due to Spray Net?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
You must spend at least seventy-five percent (75%) of your applicable Local Advertising Requirement, which is based on the number of Designated Territories you purchase and the length of time your Franchised Business has been in operation, on monthly digital marketing services (the "Digital Marketing Spend"). You will pay us the Digital Marketing Spend on the first of each month, and we may provide the applicable digital marketing services or engage a supplier to provide such services. Your annual minimum Digital Marketing Spend is stated in the following chart. You must spend at least the applicable Digital Marketing Spend amount divided by twelve (12) each month:
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees are required to allocate a minimum of 75% of their Local Advertising Requirement funds towards monthly digital marketing services. These funds are to be used for System-approved marketing and advertising campaigns.
The Digital Marketing Spend payment is due to Spray Net on the first of each month. Spray Net may either provide the digital marketing services directly or engage a third-party supplier to do so. The annual minimum Digital Marketing Spend is determined by a chart within the FDD, and franchisees must spend at least one-twelfth of this annual amount each month.
In addition to the Digital Marketing Spend, franchisees must also pay Spray Net a monthly Production Fee for the administration of digital marketing. This Production Fee is also due on the first of each month. Spray Net reserves the right to adjust this fee with 30 days' notice, based on changes in their costs for providing the related services, subject to maximum amounts.