Can the Spray Net Brand Development Fund be used for internet regional or national advertising for Spray Net?

According to Spray Net's 2025 Franchise Disclosure Document, the Brand Development Fund can be used for internet regional or national advertising. The fund is used to enhance the image of the Spray Net system through various advertising, marketing, and promotional programs.

The document specifies that the Brand Development Fund may cover costs and fees associated with website maintenance and development, internet advertising, and administering regional and multi-regional marketing and advertising programs. This includes purchasing media advertising such as trade journals, direct mail, websites, and radio. The fund can also be used to support public relations, market research, and other advertising, promotion, and marketing activities.

Spray Net has sole control over the creative concepts, materials, and endorsements used, as well as their geographic, market, and media placement and allocation. The advertising materials and campaigns can be in printed materials, on radio or television for local, regional, or national circulation, and on the internet for regional or national advertising, as Spray Net deems appropriate. This provides Spray Net with the flexibility to allocate the fund's resources to various advertising channels, including internet advertising, based on their assessment of the most effective strategies.