Who must approve the advertising used by a Spray Net franchisee?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
not limited to, initial and ongoing training, and operations support.
Advertising and Marketing
Generally
All advertising and promotion that you use in connection with your Franchised Business must be approved by us and conform to the standards and requirements that we specify. We may make available to you from time to time, at your expense, certain promotional materials, including digital content, social media and other "profile" templates, merchandising materials, point-of-purchase materials, special promotions, and similar advertising and promotional materials. Subject to applicable laws, you must participate in certain promotions and advertising programs that we establish as an integral part of our System, provided these activities do not contravene regulations and laws of appropriate governmental authorities. (Franchise Agreement, Section 9(A)).
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the materials you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time period, however, the proposed materials are deemed disapproved and you may not use such materials. Once approved, you may use the proposed materials for a period of 90 days, unless we: (i) prescribe a different time period for use; or (ii) require you to discontinue using the previously-approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time. (Franchise Agreement, Section 9(B)). Except as otherwise provided in this Item, we are not required to spend any amount on advertising in your Designated Territory.
Local Advertising Requirement
You must expend certain minimum amounts on advertising and promoting the Franchised Business, based on the number of Designated Territories that you purchase and the length of time your Franchised Business has been in operation, within the Designated Territory(ies) in accordance with the advertising/marketing plan that we approve.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, all advertising and promotion that a franchisee uses in connection with their franchised business must be approved by Spray Net and conform to the standards and requirements that Spray Net specifies. This includes all use of the Proprietary Marks.
For any advertising or promotional materials that have not been previously approved or designated within the preceding 12 months, a Spray Net franchisee must submit the materials for prior written approval at least 20 days before publication. Spray Net will then use commercially reasonable efforts to notify the franchisee of their approval or disapproval within 15 days of receiving the materials. If written approval is not received within that time, the materials are deemed disapproved and cannot be used.
Once advertising materials are approved, a Spray Net franchisee can use them for 90 days, unless Spray Net prescribes a different time period or requires the franchisee to discontinue using the materials in writing. Spray Net retains the right to require a franchisee to stop using any advertising or marketing material at any time, even if it was previously approved.
This level of control over advertising is common in franchising to maintain brand consistency and ensure compliance with legal standards. However, it also means that Spray Net franchisees have limited autonomy in their local marketing efforts and must adhere to the franchisor's guidelines.