Must all advertising used by a Spray Net franchisee be approved in writing?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotion that you use in connection with your Franchised Business must be approved by us and conform to the standards and requirements that we specify. We may make available to you from time to time, at your expense, certain promotional materials, including digital content, social media and other "profile" templates, merchandising materials, point-of-purchase materials, special promotions, and similar advertising and promotional materials. Subject to applicable laws, you must participate in certain promotions and advertising programs that we establish as an integral part of our System, provided these activities do not contravene regulations and laws of appropriate governmental authorities. (Franchise Agreement, Section 9(A)).
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the materials you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time period, however, the proposed materials are deemed disapproved and you may not use such materials. Once approved, you may use the proposed materials for a period of 90 days, unless we: (i) prescribe a different time period for use; or (ii) require you to discontinue using the previously-approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time. (Franchise Agreement, Section 9(B)). Except as otherwise provided in this Item, we are not required to spend any amount on advertising in your Designated Territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, all advertising and promotion that a franchisee uses in connection with their franchised business must be approved by Spray Net. If a franchisee wants to use advertising or promotional materials that Spray Net has not previously approved or designated within the preceding 12 months, the franchisee must submit these materials to Spray Net for prior written approval at least 20 days before publication.
Spray Net will then use commercially reasonable efforts to notify the franchisee of their approval or disapproval within 15 days of receiving the materials. However, if the franchisee does not receive written approval within that time, the materials are considered disapproved and cannot be used. Once approved, the franchisee can use the materials for 90 days, unless Spray Net specifies a different time period or requires the franchisee to stop using the materials in writing.
Spray Net retains the right to require a franchisee to discontinue using any advertising or marketing material, even those previously approved, at any time. This allows Spray Net to maintain brand consistency and control over its public image. This requirement ensures that all advertising aligns with Spray Net's standards and marketing strategies, but it also means franchisees must plan their advertising campaigns well in advance to allow time for approval and be prepared to change or stop campaigns if required by Spray Net.