After termination, what are Southern Steer franchisees prohibited from using?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
- 21.3.
Prohibited Activity.
After any termination, expiration, Transfer or cancellation of this Agreement for any reason whatsoever, Franchisee, its Owners, Operating Principal, Guarantor(s) agree:
(a) not to directly or indirectly at any time or in any manner identify or do anything to indicate that they (except in resumes or applications in pursuit of employment) or any business are or were a current or former franchisee or are or were otherwise associated with Franchisor;
(b) not to use any of the System, Confidential Information, Trade Secrets, Brand Manual, Website, Marks, Franchisor or its Affiliates proprietary materials or colorable imitation thereof or anything confusingly similar thereto;
(c) not use any indicia of Franchisor or of the Southern Steer Business in any manner for any purpose;
(d) not, at any time or in any manner, disparage or take any action detrimental or disruptive to Franchisor, its Affiliates, owners, officers, directors, members, or any other Southern Steer franchisees, licensees or their products or services; and
(e) not conduct or promote any business under any name or in any manner that might tend to give the general public the impression that the Franchisee is continuing to operate as a Southern Steer franchisee.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, after the termination, expiration, transfer, or cancellation of the Franchise Agreement, the franchisee, its owners, operating principal, and guarantor(s) are subject to certain prohibitions. Specifically, they cannot directly or indirectly identify themselves as a current or former Southern Steer franchisee, except in resumes or employment applications.
Furthermore, franchisees are barred from using the Southern Steer System, Confidential Information, Trade Secrets, Brand Manual, Website, Marks, or any proprietary materials belonging to Southern Steer or its affiliates. This extends to anything that could be considered a colorable imitation or confusingly similar to these protected assets. They are also prohibited from using any symbols or indicia associated with Southern Steer for any purpose whatsoever.
In addition, the franchisee is not allowed to disparage Southern Steer, its affiliates, owners, officers, directors, members, or any other Southern Steer franchisees or licensees, or take any action that could be detrimental or disruptive to them. Finally, they cannot conduct or promote any business in a way that might lead the public to believe they are still operating as a Southern Steer franchisee. These restrictions are designed to protect the Southern Steer brand and prevent confusion in the marketplace after a franchise agreement ends.