What standards of service are Southern Steer franchisees expected to provide to customers?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
ithfully, honestly and diligently perform Franchisee's obligations under this Agreement, including in the promotion and development of Franchisee's Southern Steer Business in Franchisee's Protected Territory.
- (c) Conduct. Franchisee will at all times cooperate with Franchisor, existing and prospective Southern Steer franchisees, and Affiliates in accomplishing the purpose of this Agreement. Franchisee agrees, at all times, to give prompt, courteous, friendly, and efficient service to all current and prospective customers. Franchisee agrees to adhere to the highest standards of honesty, integrity, fair dealing and ethical conduct when dealing with current and prospective customers, suppliers, Franchisor, Affiliates and the public.
- (d) Presentation Of Uniform Image. The presentation of a uniform image to the public is an essential element of the System. Franchisee will maintain the image of the Southern Steer Business at all times in accordance with Franchisor's standards and specifications, including: (i) ensuring that the Franchised Location is maintained in a clean and orderly manner; (ii) ensuring that all FF&E remain in good, clean condition and inventory is properly displayed; and (iii) only offering such types of products, food items and services, including Food, Beverages and Products, that Franchisor authorizes from time to time for use by Franchise's Southern Steer Business as set forth in the Brand Manual and this Agreement.
- (e) Cooperation. Franchisee agrees to cooperate with and communicate directly with Franchisor. Franchisee agrees to notify Franchisor of any change of Franchisee's Southern Steer Business or personal address, telephone number, facsimile number or e-mail address within 10 days of any such change.
- (f) Promotions. Franchisee will fully participate in all such promotional campaigns, prize contests, special offers and other programs, national, regional or local in nature (including the introduction of new products, services and Food, Beverages and Products, or other marketing programs directed or approved by Franchisor), which are prescribed from time to time by Franchisor. Franchisee will be responsible for the costs of such participation.
- (g) Gift Cards; Loyalty Programs. Franchisee will not create or issue any gift certificates or gift cards and will only sell gift certificates or gift cards that have been issued by the Franchisor that are accepted at all Southern Steer Businesses. Franchisee will participate in all gift certificate and/or gift card administration programs as may be designated by the Franchisor from time to time.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, franchisees must provide prompt, courteous, friendly, and efficient service to all current and prospective customers. Franchisees must adhere to the highest standards of honesty, integrity, fair dealing, and ethical conduct when dealing with customers, suppliers, the Franchisor, its affiliates, and the public. These standards aim to ensure customer satisfaction and maintain the brand's reputation.
To maintain a uniform image, Southern Steer requires franchisees to keep the franchised location clean and orderly, ensure all fixtures, furniture, and equipment (FF&E) remain in good condition, and properly display inventory. Franchisees are only allowed to offer products, food items, and services that Southern Steer authorizes, as specified in the Brand Manual and the Franchise Agreement. This standardization helps ensure a consistent customer experience across all locations.
Southern Steer franchisees must employ a sufficient number of adequately trained and competent personnel to guarantee efficient customer service and the smooth operation of the business. Employees must meet appearance standards and wear prescribed attire or uniforms as detailed in the Brand Manual. The Brand Manual may contain mandatory and suggested specifications, standards, and procedures for the operation of the Southern Steer Business. Franchisees are responsible for managing their employees and ensuring compliance with these standards, while Southern Steer retains the right to update or modify required products, services, and suppliers.
Franchisees must also maintain the uniformity and quality standards required by Southern Steer for all foods, beverages, products, and associated services. They must sell only foods, beverages, and products specified in writing by Southern Steer or in the Brand Manual and maintain sufficient inventories to meet customer demand. These measures ensure that all Southern Steer businesses offer consistent quality and service, protecting the brand's goodwill and uniformity.