What site criteria does Southern Steer provide to franchisees for their business location?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
outhern Steer Business, We, Our Affiliate(s), or Our designee will:
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- Designate Your Protected Area and Development Territory (if You sign the MUDA). (see Section 1.4 and Attachment A of the Franchise Agreement and Section 2.1 and Attachment A of the MUDA).
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- Provide You with Our site criteria for a Southern Steer Business. The site criteria may include demographic characteristics, traffic patterns, parking, neighborhood characteristics, competition from, proximity to, and nature of other businesses, foot traffic, daytime business population, size, appearance, and other physical and commercial characteristics. (see Section 10.2(b) of the Franchise Agreement).
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- Review the Site information You provide for a proposed Site for Your Southern Steer Business and approve or disapprove the Site You select. You are responsible for doing Your own market research, finding a qualified agent, and selecting the location, subject to Our approval, for Your Southern Steer Business.
Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer provides franchisees with site criteria for their potential business location. These criteria include various demographic and physical characteristics. Specifically, the site criteria may include demographic characteristics, traffic patterns, parking availability, neighborhood characteristics, and the nature of nearby businesses.
In addition to the surrounding environment, Southern Steer also considers the physical attributes of the site itself. This includes the size and appearance of the location, along with other physical and commercial characteristics that could impact the business. Southern Steer emphasizes that franchisees are responsible for conducting their own market research and finding a qualified agent to select a location, although the final site selection is subject to Southern Steer's approval.
Southern Steer also requires franchisees to provide them with site information that includes demographics of the market area, traffic patterns, a description of the character of the neighborhood, the competition in the area of the proposed site, and the size, appearance and other characteristics of the premises of the proposed site. While Southern Steer does not specify a time limit for reviewing this information, they generally complete their review within 30 to 45 days after receipt. However, the document states that Southern Steer has no obligation, duty, or liability resulting from the site selected by the franchisee or the lease of the location.