What section of the Southern Steer Brand Manual discusses the website and mobile application?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
| Chapter 1: General Information | 51. The Purpose of the Manual 2 |
|---|---|
| 2. How to Use This Manual | 3 |
| 3. The Southern Steer Butcher Story | 5 |
| 4. Guiding Principles | 6 |
| Chapter 2: The Franchise Relationship | 7 |
| 1. The Franchise Defined | 8 |
| 2. The Franchisee/Franchisor Relationship | 9 |
| 2.1. Independent Contractor | 9 |
| 2.2. Independently Owned and Operated | 9 |
| 2.3. You Are the CEO of This Business | 9 |
| 2.4. Joint Employment & Vicarious Liability | 10 |
| 2.5. Prices & Price Fixing | 10 |
| 2.5.1. Accidental Price Fixing | 11 |
| 3. Our Responsibilities | 12 |
| 3.1. Pre-opening Obligations | 12 |
| 3.2. Continuing Obligations | 12 |
| 4. Your Obligations | 14 |
| 4.1. Participation in the Business | 14 |
| 4.2. Compliance | 14 |
| 4.2.1. Southern Steer Butcher Standards | 14 |
| 4.2.1.1. Site and Lease Requirements | 15 |
| 4.2.1.2. Signage | 15 |
| 4.2.1.3. Remodeling & Updating | 15 |
| 4.2.2. Compliance with the Law | 15 |
| 4.2.3. PCIDSS Compliance | 16 |
| 4.2.4. ServSafe Certification | 16 |
| 4.2.5. Products & Services | 16 |
| 4.2.6. Payment of Fees & Taxes | 16 |
| 4.2.7. Taxes | 18 |
| 4.3. Minimum Sales Requirements | 18 |
| 4.4. Confidentiality | 18 |
| 4.5. Site Development | 19 |
| 4.5.1. Premises | 19 |
| 4.5.2. Opening | 19 |
| 4.5.3. Computers, Software & Technology | 20 |
| 4.5.3.1. Telephone | 20 |
| 4.5.3.2. Point of Sale | 20 |
| 4.5.3.3. Internet Provider & Email Address | 21 |
| 4.5.3.4. Website & Mobile Application | 21 |
| 4.5.3.5. Online Ordering System | 21 |
| 4.5.3.6. Social Media | 21 |
Source: Item 5 — and 7 of the FDD, Section 3.1 of the Franchise Agreement and Section 4.1 of the Multi-Unit Development Agreement are hereby amended to state that payment of the initial franchise fee and development fee will be deferred until We have satisfied Our pre-opening obligations, and You have commenced business operations. (FDD pages 168–290)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the section of the Brand Manual that discusses the website and mobile application is Chapter 2, Section 4.5.3.4, titled "Website & Mobile Application." This section falls under the broader category of "Computers, Software & Technology," which is part of "Site Development" within "Your Obligations" as a franchisee.
This indicates that Southern Steer franchisees have specific obligations and standards related to their website and mobile application, which are detailed in this section of the manual. The manual likely outlines the requirements for maintaining and utilizing these digital tools to align with the brand's overall strategy and customer experience.
Prospective franchisees should carefully review this section to understand the level of control they have over their online presence, the required functionalities of the website and mobile app, and any associated costs or technical support provided by Southern Steer. Understanding these requirements is crucial for budgeting and planning the technological aspects of the franchise operation.