Who is responsible for the cost of general marketing materials provided by Southern Steer?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchise Agreement).
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- Furnish You, at Your request, with additional training and consulting assistance. We reserve the right to charge a reasonable fee for Our guidance and consulting assistance. (see Sections 3.2(c), 6.4 and 10.5 of the Franchise Agreement).
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- Periodically provide general marketing recommendations and marketing materials (if any) at Your cost. We will review and approve the Local Marketing for Your Southern Steer Business. (see Sections 10.3(d) of the Franchise Agreement).
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Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, franchisees are responsible for the cost of general marketing materials. Specifically, Southern Steer may periodically provide general marketing recommendations and materials, but these are provided at the franchisee's expense. Additionally, franchisees are required to have marketing materials printed from Southern Steer's designated supplier, also at the franchisee's cost.
This means that while Southern Steer offers support and guidance in marketing, the financial burden of these materials falls on the franchisee. This includes not only the cost of the materials themselves but also the expense of printing them through the approved supplier. This is a common arrangement in franchising, where franchisees often bear the costs of local marketing efforts while the franchisor provides the overall marketing strategy and brand guidelines.
Prospective Southern Steer franchisees should factor these marketing costs into their budget. They should also inquire about the typical expenses associated with these marketing materials and printing costs from the designated supplier to get a clear understanding of the ongoing financial commitment. Furthermore, franchisees are obligated to spend 1% of their gross revenue on local advertising, indicating a significant and continuous investment in marketing efforts is expected to maintain and grow their Southern Steer business.