Is Southern Steer required to conduct an annual Brand Conference for franchisees?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, the continuing services provided by Franchisor, its Affiliate or designee after Franchisee's Required Opening Date will include:
(a) Providing on-site assistance as described in Section 10.4;
(b) May, but is not required, to conduct an annual Brand Conference and Periodic Conferences and Seminars as further described in Section 6.7;
(c) May, but is not required to provide additional training and guidance.
Franchisee will be required to pay Franchisor's then current fee for such additional training and guidance as further described in **Section [3.2
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, Southern Steer is not required to conduct an annual Brand Conference. The FDD states that Southern Steer "May, but is not required, to conduct an annual Brand Conference and Periodic Conferences and Seminars".
However, if Southern Steer does hold a Brand Conference, franchisees are responsible for paying a Brand Conference Fee, as well as travel and living expenses for themselves, their Operating Principal, or their Designated Manager to attend. Franchisees also pay the then-current fee for any additional attendees they elect to have at the Brand Conference.
Franchisees and owners also waive the right to sue Southern Steer for damages related to the accuracy of information provided or activities occurring during the Brand Conference. They also agree to hold Southern Steer harmless for any claims or damages incurred as a result of attendance at the Brand Conference. Franchisees must sign required documentation as a condition of attending and participating in the Brand Conference.