Who is required to attend mandatory Brand Conferences held by Southern Steer?

According to Southern Steer's 2025 Franchise Disclosure Document, the franchisee is required to pay the then-current Brand Conference Fee for the franchisee, its Operating Principal, or its Designated Manager to attend the Brand Conference. If the franchisee wants additional people to attend the Brand Conference, they must pay the current fee for additional attendees. The franchisee is also responsible for covering all travel and living expenses for all attendees at the Brand Conference.

This means that attendance at the Brand Conference is mandatory for at least one of these roles: the franchisee, the Operating Principal, or the Designated Manager. Southern Steer requires the franchisee to bear the costs for the Brand Conference, including fees for additional attendees and all travel and living expenses.

Franchisors often mandate training and conferences to ensure consistent brand standards and operational practices across all franchise locations. By requiring attendance and payment of fees, Southern Steer ensures that franchisees and their key personnel stay informed about the latest developments and best practices within the Southern Steer system. This also allows Southern Steer to maintain quality control and uniformity across all its franchise locations.