Does Southern Steer provide a guide for pricing items in a Southern Steer Business?

According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer will periodically provide franchisees with a guide for pricing items in their Southern Steer Business. This is part of the ongoing support Southern Steer offers to help franchisees manage their businesses effectively. The FDD specifies that Section 7.10 of the Franchise Agreement covers this pricing guide.

Having access to a pricing guide can be beneficial for franchisees as it provides a starting point for setting prices that are competitive and profitable. This type of guidance is especially helpful for new franchisees who may not be familiar with local market conditions or the optimal pricing strategies for Southern Steer's products.

However, franchisees should understand that the pricing guide is just that—a guide. Franchisees need to consider their local market conditions, competition, and operating costs when setting prices. While Southern Steer provides this tool, the ultimate responsibility for pricing decisions rests with the franchisee.