Does Southern Steer provide access to current marketing materials to the franchisee?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
(h) Providing Franchisee with access to Franchisor's then current marketing materials;
10.3.
Continuing Services.
Currently, the continuing services provided by Franchisor, its Affiliate or designee after Franchisee's Required Opening Date will include:
- (a) Providing on-site assistance as described in Section 10.4;
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer provides franchisees with access to its current marketing materials. As part of the continuing services, Southern Steer may periodically provide general marketing recommendations and marketing materials, if any, at the franchisee's cost.
Southern Steer requires franchisees to engage in local marketing and promotion to inform the public about their Southern Steer Business. Franchisees must spend a minimum of 1% of their annual Gross Revenues on local marketing, sales, and promotion, following the guidelines in the Brand Manual. All marketing and advertising programs require written approval from Southern Steer. However, marketing materials provided in the Brand Manual or furnished by Southern Steer are considered pre-approved.
Franchisees must submit all marketing and advertising materials they create to Southern Steer for approval, which Southern Steer will either approve or disapprove within 15 days. If Southern Steer approves a franchisee's marketing materials, Southern Steer may use these materials and make them available to other franchisees. Franchisees are also required to submit a marketing report detailing their local marketing activities and expenditures for the calendar year, as specified in the Brand Manual.
Southern Steer also maintains a website and may create a mobile application to promote Southern Steer businesses, including the franchisee's location. Franchisees cannot create their own websites or social media presence to promote their Southern Steer Business without prior written approval from Southern Steer. Franchisees must use the trademark "SOUTHERN STEER BUTCHER" as the primary identification for their business and prominently display the Marks on marketing materials, advertising, and packaging, as prescribed in the Brand Manual.