Who owns the Brand Manual for Southern Steer?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
Provide You access to the Brand Manual.
The Brand Manual is confidential and will remain Our property during and after the term of the Franchise Agreement.
Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, the Brand Manual is owned by the franchisor. The manual is considered confidential and remains the property of Southern Steer both during and after the term of the Franchise Agreement.
The Brand Manual contains the operational systems, procedures, policies, methods, and requirements that franchisees must follow. Southern Steer may modify the Brand Manual, and franchisees are responsible for staying updated on any changes, which may include purchasing updated equipment, products, and supplies at their own cost. If there is a dispute regarding the contents of the Brand Manual, the master copy maintained by Southern Steer at its principal office will take precedence.
As a franchisee, it is important to understand that you do not own the Brand Manual and must return it upon termination or expiration of the Franchise Agreement. You are also obligated to adhere to any modifications or changes made to the Brand Manual, which could potentially involve additional expenses to ensure compliance.