To whom is the on-site assistance fee paid for a Southern Steer franchise?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
ther rights for non-compliance provided for under the Franchise Agreement. You and We will agree that these amounts are reasonable, constitute liquidated damages and are not a penalty.
ITEM. 7 ESTIMATED INITIAL INVESTMENT
YOUR ESTIMATED INITIAL INVESTMENT
| Type of Expenditure | Amount Low – High | Method of Payment | When Due | To Whom Payment Is To Be Made | |
|---|---|---|---|---|---|
| Initial Franchise Fee(1) | $59,500 | $59,500 | Lump Sum | When You Sign The Franchise Agreement | Us |
| Travel and Living Expenses for Initial Training for Two-Weeks(2) | $4,000 | $7,000 | As Incurred | As Incurred During Training | Airlines, Car Rental, Hotels, And Restaurants |
| On-Site Assistance Fe |
Source: Item 7 — ITEM. 7 ESTIMATED INITIAL INVESTMENT (FDD pages 17–21)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the on-site assistance fee is paid to 'Us,' which refers to the franchisor, Southern Steer, itself. This fee, which ranges from $10,000 to $10,000, covers the cost of up to three trainers providing on-site support for a maximum of 10 days, typically around the grand opening.
The FDD specifies that this payment is made as invoiced. Southern Steer will provide the invoice after the franchisee has satisfactorily completed the initial training program. This means a prospective franchisee should budget $10,000 for this fee and plan to pay it after completing the required training.
This on-site assistance is a crucial part of the initial setup, providing hands-on guidance during the critical period leading up to and during the grand opening. Franchisees should ensure they understand the scope of this assistance and coordinate with Southern Steer to maximize its benefits. Understanding the timing of the invoice and payment will also help with financial planning during the initial investment phase.