What are the obligations of a Southern Steer franchisee regarding attendance and fees for the Brand Conference?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) Brand Conference Fee.
Franchisee will pay the then current Brand Conference Fee for Franchisee, its Operating Principal or its Designated Manager to attend the Brand Conference.
If Franchisee elects to have additional attendees at the Brand Conference, Franchisee will pay Franchisor the then current fee for additional attendees.
Franchisee will also pay for all travel and living expenses incurred by Franchisee's attendees to attend the Brand Conference.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, franchisees are obligated to pay the then-current Brand Conference Fee for themselves, their Operating Principal, or their Designated Manager to attend the Brand Conference. If the franchisee chooses to have additional people attend the Brand Conference, they must pay the then-current fee for each additional attendee.
In addition to the Brand Conference Fee, the franchisee is responsible for covering all travel and living expenses incurred by all of their attendees. Southern Steer may, but is not required, to conduct an annual Brand Conference and Periodic Conferences and Seminars.
Southern Steer will not require Franchisee to attend in person more than two mandatory Periodic Conferences and Seminars in any given Calendar Year. Franchisees must also sign documentation required by Southern Steer as a condition of attending and participating in the Brand Conference.