How much is the current Direct Ad TV fee for a Southern Steer franchise?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee(1) | Amount | Date Due | Remarks |
|---|---|---|---|
| Direct Ad TV | The then current fee. Currently, $180 per year. | Annually. | The annual fee covers two direct TV ads. You will pay $15 annually for each additional Direct Ad TV that you elect to use in your Southern Steer Business. |
Source: Item 6 — ITEM. 6 OTHER FEES (FDD pages 11–16)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the current Direct Ad TV fee is $180 per year. This annual fee covers two direct TV ads. If a franchisee elects to use additional Direct Ad TVs in their Southern Steer Business, they will pay $15 annually for each additional ad. This fee is payable annually.
It is important to note that this fee is subject to change. The FDD states that the Direct Ad TV fee is "the then current fee," implying it can be adjusted. Such changes could occur if the vendor providing the advertising services alters their fees or if Southern Steer decides to switch to a different vendor. Franchisees will be notified of any changes to the fee beforehand.
This fee structure allows Southern Steer franchisees some flexibility in their advertising strategy. The base fee provides a foundation of two ads, while the option to purchase additional ads allows franchisees to increase their local advertising presence as needed. Prospective franchisees should consider this cost when budgeting for ongoing operational expenses and marketing efforts.