What are the means by which Southern Steer provides guidance and advice?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
After You open Your Southern Steer Business and during the operation of Your Southern Steer Business, We, Our Affiliates, or Our designees will do the following:
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- Provide on-Site grand opening assistance for Your Southern Steer Business for up to two weeks. You are solely responsible for training Your employees. (see Section 10.4, of the Franchise Agreement).
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- May conduct an annual Brand Conference, seminars, meetings, programs, and training. We may charge a Brand Conference Fee for conferences, seminars, programs, and training. (see Section 6.7, of the Franchise Agreement).
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- Furnish You, at Your request, with additional training and consulting assistance. We reserve the right to charge a reasonable fee for Our guidance and consulting assistance. (see Sections 3.2(c), 6.4 and 10.5 of the Franchise Agreement).
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- Periodically provide general marketing recommendations and marketing materials (if any) at Your cost. We will review and approve the Local Marketing for Your Southern Steer Business. (see Sections 10.3(d) of the Franchise Agreement).
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- May periodically visit and review Your Southern Steer Business and provide written reports to You if deemed appropriate by Us. (see Section 10.3(c) and 14.4 of the Franchise Agreement).
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- Periodically provide You with a guide for pricing items in Your Southern Steer Business (see Section 7.10 of the Franchise Agreement).
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- Periodically provide updated information for designated suppliers, supplies, equipment, and inventory required to be used or sold in Your Southern Steer Business (see Section 7.1 of the Franchise Agreement).
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- Periodically provide You with new product and service offerings. (see Section 7.2 of the Franchise Agreement).
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- Make a representative reasonably available to You via the telephone or e-mail during Our normal business hours, as We determine is necessary to discuss You Southern Steer Business, and marketing, strategy, or advice for Your Southern Steer Business. You are responsible for any applicable charges which may apply for any such additional assistance and/or resources, including travel and living expenses. (see Section 10.3(g) of the Franchise Agreement).
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- Provide You with a page on Our designated website. (see Section 8.4 of the Franchise Agreement).
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- Administer the Brand Fund, if any. You will pay the Brand Fund Contribution. (see Section13 of the Franchise Agreement).
Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to the 2025 Southern Steer FDD, the company offers guidance and advice to franchisees through several channels. Before a Southern Steer business opens, the franchisor provides site criteria, reviews site information, approves leases, and offers site and signage plan templates. They also review layout and design plans, but these suggestions do not include legal or regulatory requirements. Franchisees construct their businesses based on their own plans, subject to Southern Steer's approval.
After the Southern Steer business opens, the franchisor provides on-site grand opening assistance for up to two weeks, though franchisees are responsible for employee training. Southern Steer may conduct annual Brand Conferences, seminars, meetings, programs, and training, potentially charging a Brand Conference Fee. They also furnish additional training and consulting assistance at the franchisee's request, for which a reasonable fee may be charged. General marketing recommendations and materials are provided periodically at the franchisee's cost, and local marketing efforts are subject to review and approval.
Southern Steer may periodically visit and review the franchisee's business, providing written reports if deemed appropriate. They also offer a guide for pricing items and updated information for designated suppliers, supplies, equipment, and inventory. New product and service offerings are provided periodically. A representative is reasonably available via telephone or e-mail during normal business hours to discuss the business, marketing, strategy, or advice, with the franchisee responsible for any applicable charges, including travel and living expenses. Additionally, Southern Steer provides a page on their designated website for the franchisee.