What is the maximum number of mandatory conferences a Southern Steer franchisee must attend in a year?

According to the 2025 Southern Steer Franchise Disclosure Document, a franchisee, their Designated Manager, or their Operating Principal is required to attend mandatory conferences, seminars, and meetings at locations designated by Southern Steer. The franchisee is responsible for covering all expenses associated with attending these events, including conference fees, travel, meals, lodging, and personal expenses. However, the FDD specifies that attendance is limited to no more than one annual mandatory conference within a 12-month period.

This requirement ensures that Southern Steer franchisees stay informed about brand standards, operational updates, and industry best practices. By limiting mandatory attendance to once per year, Southern Steer balances the need for franchisee education and engagement with the practical considerations of time and expense for the franchisee.

While attendance at the annual conference is mandatory, franchisees should budget for the associated costs, which can include registration fees, transportation, accommodation, and meals. Franchisees may also choose to attend additional optional training or meetings, but these are not compulsory. Prospective franchisees should inquire about the typical location, duration, and estimated cost of the annual conference to better prepare their financial projections.