How many votes does each Southern Steer Member have in the Local Advertising Cooperative?

According to the 2025 Southern Steer Franchise Disclosure Document, each member of the Local Advertising Cooperative has one vote for each Southern Steer Business that they own and operate in the designated market area. This means that a franchisee who owns multiple Southern Steer locations within the same advertising cooperative area would have proportionally more voting power than a franchisee with only one location.

The Local Advertising Cooperative is formed when the Franchisor deems it necessary, typically when two or more franchised Southern Steer businesses operate in the same market area. The purpose of this cooperative is to conduct and administer media advertising, promotion, marketing, and public relations to benefit all Southern Steer businesses within that market area. The cooperative requires members to contribute up to 1% of their monthly gross revenues, which is then used for approved marketing programs.

The voting structure ensures that franchisees with a larger stake in the market have a greater say in the cooperative's decisions, such as the approval of marketing programs and the allocation of funds. However, all marketing programs and campaigns must receive prior written approval from Southern Steer, ensuring brand consistency and adherence to the franchisor's standards. This system aims to balance local control over marketing efforts with the need for centralized brand management and quality control.