Where in the Southern Steer manual does it state that the franchisee is the CEO of the business?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
ntents
| Chapter 1: General Information | 51. The Purpose of the Manual 2 |
|---|---|
| 2. How to Use This Manual | 3 |
| 3. The Southern Steer Butcher Story | 5 |
| 4. Guiding Principles | 6 |
| Chapter 2: The Franchise Relationship | 7 |
| 1. The Franchise Defined | 8 |
| 2. The Franchisee/Franchisor Relationship | 9 |
| 2.1. Independent Contractor | 9 |
| 2.2. Independently Owned and Operated | 9 |
| 2.3. |
Source: Item 5 — and 7 of the FDD, Section 3.1 of the Franchise Agreement and Section 4.1 of the Multi-Unit Development Agreement are hereby amended to state that payment of the initial franchise fee and development fee will be deferred until We have satisfied Our pre-opening obligations, and You have commenced business operations. (FDD pages 168–290)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the statement that the franchisee is the CEO of their business is located within the Brand Manual. Specifically, this information can be found in Chapter 2, which focuses on the franchise relationship.
The Brand Manual section 2.3, titled "You Are the CEO of This Business" on page 9, explicitly states this concept. This highlights Southern Steer's intention for franchisees to take on a leadership role in their specific franchise location.
This designation as CEO implies that Southern Steer franchisees have significant autonomy and responsibility in managing their business. While adhering to the franchisor's system and standards, franchisees are expected to make key decisions and oversee the operations of their individual Southern Steer Butcher shop.