How long does a Southern Steer franchisee have to comply with modifications or discontinuation of Marks after receiving written notice from Southern Steer?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
In the event that Franchisor or an Affiliate, in its sole discretion, determines it is necessary to modify or discontinue use of any Marks or to develop additional or substitute marks or trade names, Franchisee will, within 90 days, or such earlier or longer period of time set out in the written notice from Franchisor, take such action directed by Franchisor at Franchisee sole expense, as may be necessary to comply with such modification, discontinuation, addition or substitution.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, a franchisee has a specific timeframe to comply with any modifications or discontinuation of the brand's Marks. Upon receiving written notice from Southern Steer, the franchisee must take the necessary actions to comply with the changes within 90 days. However, this period may be adjusted, as the compliance timeframe could be either shorter or longer than 90 days if Southern Steer specifies a different period in the written notice.
This requirement ensures that all Southern Steer franchise locations maintain a consistent brand image and adhere to any updates or changes made to the brand's trademarks. The franchisee is responsible for covering all expenses associated with these modifications or discontinuations. This could include costs related to changing signage, marketing materials, or any other branded items.
It is important for prospective franchisees to understand that Southern Steer retains the right to modify or discontinue its Marks and that franchisees are obligated to implement these changes promptly at their own expense. Franchisees should factor in potential costs associated with rebranding or updating materials when evaluating the financial aspects of the franchise.