How long does Southern Steer have to approve or disapprove a franchisee's advertising materials?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
conform to the standards and requirements We specify in the Brand Manual. You may not post any advertisements on the Internet or use any of Our Trademarks as part of a domain name, anywhere on the Internet, or on any advertising materials that We have not approved.
You may not use any advertising or promotional plans or materials until You receive Our written approval. We will approve or disapprove of Your advertising within 10 business days of the date We receive the advertising materials. If You do not receive written approval within 10 business days after We receive the materials, Your advertising and sale promotion materials will be deemed disapproved. You will not use Our Marks in any
Source: Item 11 — ITEM. 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–35)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, franchisees must have written approval from Southern Steer before using any advertising or promotional materials. Southern Steer has 10 business days to either approve or disapprove the advertising materials after they receive them.
If a franchisee does not receive written approval within the 10 business day timeframe, the advertising and sale promotion materials are considered disapproved. This implies that franchisees need to plan their advertising campaigns well in advance to allow time for approval and potential revisions.
This requirement ensures that all advertising aligns with Southern Steer's brand standards and marketing strategies. Franchisees must also use the appropriate copyright, trademark, and service mark symbols in their advertising materials as directed by Southern Steer. Additionally, franchisees are required to participate in promotional programs designated by Southern Steer in the Brand Manual.