What is included in Gross Revenues for a Southern Steer business?

According to Southern Steer's 2025 Franchise Disclosure Document, Gross Revenues include sales from all products and services sold from, through, at, or in connection with a Southern Steer Business. This encompasses all transactions, whether they are cash, credit (regardless of collection status), or barter. Gross Revenues also include sales from all products and services sold for on-site or off-site consumption, including products and services delivered to customers and products and services sold wholesale, if any. The proceeds from any business interruption insurance maintained by the franchisee are also included in Gross Revenues.

However, there are specific exclusions from the definition of Gross Revenues. Sales, use, or gross receipts taxes collected from customers and then directly paid to the appropriate taxing authority are excluded. Additionally, any bonafide refunds made to customers are also excluded from Gross Revenues.

It is important for a prospective Southern Steer franchisee to understand exactly what constitutes Gross Revenues because several fees, such as the royalty fee and brand fund contribution, are calculated as a percentage of Gross Revenues. Accurately tracking and reporting Gross Revenues is essential for compliance with the franchise agreement and to avoid potential penalties, such as the franchisor estimating the amount due if Gross Revenues are not timely reported.