Can the Southern Steer franchisor use interviews, photographs, and videotapes of the franchisee's business for advertising?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisor will have the right to use all interviews, photographs and videotapes of the Franchisee's Southern Steer Business for such purposes as the Franchisor deems appropriate, including use in advertising, marketing and promotional materials, without any approval of or any compensation to the Franchisee.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer has the right to use interviews, photographs, and videotapes of a franchisee's Southern Steer Business for advertising, marketing, and promotional materials. This use can be implemented without requiring the franchisee's approval or providing any compensation to the franchisee.
This means that Southern Steer franchisees may have their business operations and personal interviews featured in Southern Steer's advertising campaigns without having direct control over how this material is used. They also will not receive payment for their participation.
Prospective franchisees should consider that this clause allows Southern Steer significant control over the public image of individual franchises and the brand as a whole. While this could benefit the franchisee by enhancing brand recognition, it also means the franchisee relinquishes control over their business's portrayal in advertising materials.