What is a Southern Steer franchisee's obligation if Southern Steer modifies or discontinues use of any Marks?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
In the event that Franchisor or an Affiliate, in its sole discretion, determines it is necessary to modify or discontinue use of any Marks or to develop additional or substitute marks or trade names, Franchisee will, within 90 days, or such earlier or longer period of time set out in the written notice from Franchisor, take such action directed by Franchisor at Franchisee sole expense, as may be necessary to comply with such modification, discontinuation, addition or substitution.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, if Southern Steer decides to modify or discontinue the use of any of its Marks, franchisees must take action to comply with these changes. This action must be taken within 90 days, or within the timeframe specified in a written notice from Southern Steer. The franchisee is responsible for all expenses associated with complying with the modification, discontinuation, addition, or substitution of the Marks.
This requirement ensures that all Southern Steer locations maintain a consistent brand image and adhere to the most current branding standards. It also allows Southern Steer to adapt its branding to changing market conditions or legal requirements. The franchisee bears the financial burden of these changes, which could include updating signage, marketing materials, and other branded items.
For a prospective franchisee, this means being prepared to invest additional capital to update the store's branding as directed by Southern Steer. It is important to factor in these potential costs when evaluating the overall investment required to operate a Southern Steer franchise. Franchisees should inquire about the frequency and potential costs associated with rebranding or updates to the Marks to better understand the financial implications.