Does a Southern Steer franchisee have the right to accept and fill electronically-submitted orders?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee will only sell the Foods, Beverages and Products on a retail basis and will not offer or sell the Foods, Beverages and Products: (a) on a wholesale basis, except as provided for by Franchisor in writing; (b) on a retail basis at any other location, except as provided for by Franchisor in writing; (c) by means of the Internet, catalogue or mail order sales, provided that the Franchisee will have the right to accept and fill electronicallysubmitted orders for Foods, Beverages and Products provided at the Franchised Location; or (d) by any other method of distribution.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, franchisees do have the right to accept and fulfill electronically-submitted orders for foods, beverages, and products, provided these are offered at the franchised location. However, franchisees are restricted from selling these items through other online channels, such as the Internet, catalogs, or mail order, unless specifically authorized in writing by Southern Steer. This policy ensures that while franchisees can cater to customers who order online for pickup or local delivery from their physical store, they cannot operate a broader online retail business without explicit permission.
Southern Steer also maintains control over the brand's online presence. Franchisees cannot establish their own websites, mobile apps, or social media to promote their Southern Steer business without prior written approval from the franchisor. Southern Steer reserves the sole right to promote products online and manage the brand's website and mobile applications. This centralized approach allows Southern Steer to maintain a consistent brand image and customer experience across all digital platforms.
Southern Steer may introduce an Online Ordering/Delivery System, requiring franchisees to participate and adhere to the guidelines set forth in the Brand Manual. However, Southern Steer is not obligated to implement such a system and retains the right to modify or discontinue it. This system is intended to enhance customer service, but franchisees must stay informed about any changes or requirements related to its use. This ensures that Southern Steer can adapt to changing market conditions and customer preferences while maintaining brand standards and operational efficiency.