Is a Southern Steer franchisee required to conform to all customer service standards?

According to the 2025 Southern Steer Franchise Disclosure Document, franchisees must conform to all customer service standards prescribed by Southern Steer. The franchisee is expected to maintain sufficient inventories to maximize the Southern Steer Business's potential and adhere to all customer service standards set by Southern Steer.

In addition to customer service standards, Southern Steer franchisees must also adhere to quality and service standards. Southern Steer has developed and will continue to develop uniform standards of quality, cleanliness, service, and safety applicable to all Southern Steer Businesses. These standards are in place to protect and maintain the valuable goodwill and uniformity represented by the Southern Steer marks and the System for the benefit of Southern Steer and all of its franchisees.

Furthermore, Southern Steer franchisees are required to give prompt, courteous, friendly, and efficient service to all current and prospective customers. They must also adhere to the highest standards of honesty, integrity, fair dealing, and ethical conduct when dealing with customers, suppliers, Southern Steer, its affiliates, and the public. Maintaining a uniform image to the public is an essential element of the Southern Steer System, and franchisees must maintain the image of the Southern Steer Business in accordance with Southern Steer's standards and specifications.