Must a Southern Steer franchisee participate in all customer loyalty or frequent customer programs approved by the Franchisor?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee will fully participate in all customer loyalty or frequent customer programs approved by the Franchisor, even if the Franchisee is not required by the Franchisor to actively promote such programs within the Franchisee's Protected Area.
The Franchisee acknowledges that a customer loyalty program and gift card program may include technology and system components or applications involving third-party vendors identified by the Franchisor, and the Franchisee agrees to timely execute and deliver such documents,
contracts, or agreements as the Franchisor may reasonably require to facilitate such programs.
The Franchisee will not issue coupons or discounts of any type for use at its Southern Steer Business except as approved by the Franchisor in writing, which may be withheld in its sole and absolute discretion.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, franchisees must fully participate in all customer loyalty or frequent customer programs approved by Southern Steer. This participation is mandatory even if the franchisee is not required to actively promote such programs within their protected area.
This requirement ensures consistency across all Southern Steer locations and helps to maintain brand uniformity. By participating in these programs, franchisees contribute to a unified customer experience and benefit from the collective marketing efforts of the franchise system. This also allows Southern Steer to gather data and insights on customer behavior, which can be used to improve the effectiveness of loyalty programs and marketing strategies.
Southern Steer's loyalty and gift card programs may involve technology and system components or applications involving third-party vendors. Franchisees must execute and deliver documents, contracts, or agreements as reasonably required by Southern Steer to facilitate these programs. Franchisees cannot issue coupons or discounts of any type for use at their Southern Steer Business except as approved by Southern Steer in writing, which may be withheld at their discretion.