Is a Southern Steer franchisee limited in who they can sell to?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not limited to whom You may sell food products, beverages, goods and services but You may not sell any of the food products, beverages, goods and services offered in connection with Your Southern Steer Business on a wholesale basis, at any location other than Your Southern Steer Business (except in the food trailer as described in ITEM 12), or through Internet, catalogue, mail order, or any other method of sales or distribution. Additionally, You may only offer catering or delivery services in Your Protected Area with Our prior written approval and then only according to Our standards and specifications. Additionally, We may authorize You to offer certain Products on a wholesale basis to restaurants located in Your Protected Area in accordance with Our standards and specifications.
Source: Item 16 — ITEM. 16 RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 42–43)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, a franchisee is not limited in who they can sell to. However, there are restrictions regarding how and where they can sell Southern Steer products.
Specifically, a franchisee cannot sell Southern Steer products on a wholesale basis, at any location other than their Southern Steer Business (with the exception of a food trailer as outlined in ITEM 12), or through online sales, catalogs, mail order, or any other alternative sales or distribution method.
Additionally, offering catering or delivery services is restricted to the franchisee's protected area and requires prior written approval from Southern Steer, adhering to their standards and specifications. Southern Steer may also authorize franchisees to offer certain products on a wholesale basis to restaurants within their protected area, again subject to the franchisor's standards.