Where can a Southern Steer franchisee find the manner in which they should prominently display the Marks?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
9-0)** or otherwise in this Agreement, Franchisee will use the trademark "SOUTHERN STEER BUTCHER" as the primary identification of Franchisee's Southern Steer Business. But Franchisee agrees to identify itself as the independent owner and operator of Franchisee's Southern Steer Business in the manner prescribed by Franchisor in the Brand Manual. Franchisee will not identify itself in a manner which may mislead someone that Franchisee are an employee or agent of Franchisor. Franchisee agrees to prominently display the Marks in the manner prescribed by Franchisor in connection with Franchisee's Southern Steer Business's letterhead, marketing materials, advertising, forms and packaging. Franchisee further agrees to more prominently display the Marks over any secondary name or designation in identifying Franchisee's Southern Steer Business and related products and services.
- (c) Use of Marks with Other Trade Names. Franchisee will obtain Franchisor's approval in accordance with the guidelines in the Brand Manual, which may be withheld in Franchisor's sole discretion, before using Franchisee existing trade name or business name in conjunction with the use of the Marks.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the specific manner in which a franchisee must prominently display the Marks (trademarks and logos) is detailed in the Brand Manual. The franchisee is required to display the Marks on letterheads, marketing materials, advertising, forms, and packaging.
Southern Steer emphasizes the importance of using the trademark "SOUTHERN STEER BUTCHER" as the primary identification for the business, unless otherwise specified in the agreement. The franchisee must also identify themselves as the independent owner/operator of the Southern Steer Business in a manner outlined in the Brand Manual, ensuring not to mislead anyone into thinking they are an employee or agent of the franchisor.
Furthermore, the franchisee must ensure that the Marks are more prominently displayed than any secondary name or designation used in identifying the Southern Steer Business and its related products/services. Any use of existing trade names or business names in conjunction with the Marks requires prior approval from Southern Steer, following the guidelines in the Brand Manual, which Southern Steer can withhold at its discretion. Franchisees are also required to use all proper copyright and trademark notices when using copyrighted material and Marks, as detailed in the Brand Manual.