Must a Southern Steer franchisee comply with the franchisor's requirements for retail prices?

According to the 2025 Southern Steer Franchise Disclosure Document, franchisees must comply with the franchisor's requirements for retail prices charged to consumers for certain foods, beverages, and products. Southern Steer designates these items from time to time.

This means that Southern Steer has the right to set or influence the prices that franchisees charge customers for specific items. This control allows Southern Steer to maintain consistent pricing across all locations, which can impact brand perception and customer expectations. It also allows Southern Steer to respond to market conditions or implement promotional strategies uniformly across the franchise system.

For a prospective franchisee, this requirement means they will have limited autonomy in setting prices for designated products. While this may streamline operations and marketing efforts, it could also reduce a franchisee's ability to adjust prices based on local market conditions or competitive pressures. Franchisees should inquire about the specific products subject to price controls and the frequency with which these prices are adjusted to fully understand the potential impact on their profitability and business strategy.