For a Southern Steer franchise, does the definition of 'Brand Manual' include training videos?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Manual. "Brand Manual" means, collectively, all books, pamphlets, training videos, discs, software, bulletins, memoranda, letters, notices or other publications or documents prepared by or on behalf of Franchisor, whether in printed or electronic format, for use by Southern Steer Franchisees, setting forth information, advice, standards, requirements, operating procedures, instructions or policies relating to the Brand of the Southern Steer System, as same may be amended, modified or enhanced from time to time by Franchisor.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, the Brand Manual explicitly includes training videos. The Brand Manual is defined as a comprehensive collection of materials that the franchisee will use to operate their Southern Steer franchise.
The Brand Manual consists of books, pamphlets, training videos, discs, software, bulletins, memoranda, letters, notices, and other publications or documents. These materials can be in printed or electronic format. The Brand Manual provides franchisees with the information, advice, standards, requirements, operating procedures, instructions, and policies related to the Southern Steer system brand.
Southern Steer may amend, modify, or enhance the Brand Manual over time. The franchisee is responsible for keeping their copy of the Brand Manual current and up-to-date. In case of any dispute, the master copy of the Brand Manual maintained by Southern Steer will be controlling.