What fee is the Southern Steer franchisee required to pay for each person attending a Brand Conference?

According to the 2025 Southern Steer Franchise Disclosure Document, franchisees must pay a Brand Conference Fee for themselves, their Operating Principal, or their Designated Manager to attend the Brand Conference. If the franchisee elects to have additional attendees at the Brand Conference, they will pay Southern Steer the then-current fee for additional attendees. Franchisees are also responsible for covering all travel and living expenses incurred by their attendees to attend the Brand Conference.

This means that attending the Brand Conference involves several potential costs for the franchisee. First, there's a mandatory fee to cover the franchisee or their designated representatives. Second, if the franchisee wants to bring additional staff, each additional person incurs another fee. Finally, the franchisee is responsible for all travel and accommodation costs for everyone they send to the conference.

Prospective Southern Steer franchisees should inquire about the current Brand Conference Fee for both mandatory and additional attendees to fully understand the potential costs. They should also factor in travel and living expenses when budgeting for conference attendance. Understanding these costs is crucial for assessing the overall financial commitment of owning a Southern Steer franchise.