Who establishes and maintains the Southern Steer website and mobile application?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
- 8.4.
Southern Steer Butcher Website; Mobile Application.
The Franchisor will establish and maintain a website and, in the Franchisor's sole discretion, a mobile application (collectively, "Southern Steer Website") to advertise and promote the Southern Steer Businesses, including the Franchisee's Southern Steer Business.
All features of the Southern Steer Website, including the domain name, mobile application name, content, features, format, procedures and links to other websites or applications, will be determined by the Franchisor in its sole discretion.
The Franchisor will have the right to modify, enhance, suspend or temporarily or permanently discontinue the Southern Steer Website at any time, in its sole discretion.
The Franchisee will not have the right to establish a website, mobile application, or blog or any other social presence on the Internet to advertise or promote its Southern Steer Business without Franchisor's prior written approval.
The Franchisor and its Affiliates will have the sole right to promote on the Internet or via a mobile application the Foods, Beverages and Products offered by the Franchisee's Southern Steer Business, to create a website and/or mobile application containing the "Southern Steer Butcher" name and the Marks, or any derivative or related domain name.
The Franchisor reserves the right to charge the Advertising Fund for the costs associated with the maintenance or enhancement of the Southern Steer Website.
The Franchisee's Southern Steer Business will be removed from the Southern Steer Website immediately upon the termination or expiration of this Agreement.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, Southern Steer will establish and maintain a website and, in its sole discretion, a mobile application, collectively known as the "Southern Steer Website," to advertise and promote Southern Steer Businesses, including the franchisee's Southern Steer Business. Southern Steer has the sole discretion in determining all features of the Southern Steer Website, including the domain name, mobile application name, content, features, format, procedures, and links to other websites or applications.
Southern Steer also retains the right to modify, enhance, suspend, or discontinue the Southern Steer Website at any time, at its sole discretion. A franchisee is not allowed to establish their own website, mobile application, blog, or any other social media presence on the Internet to advertise or promote their Southern Steer Business without Southern Steer's prior written approval.
Southern Steer and its affiliates have the sole right to promote the foods, beverages, and products offered by the franchisee's Southern Steer Business on the Internet or via a mobile application, and to create a website and/or mobile application containing the "Southern Steer Butcher" name and the Marks, or any derivative or related domain name. Southern Steer reserves the right to charge the Advertising Fund for the costs associated with the maintenance or enhancement of the Southern Steer Website. Upon termination or expiration of the Franchise Agreement, the franchisee's Southern Steer Business will be removed from the Southern Steer Website immediately.