What documents are included in the Southern Steer 'Brand Manual'?

According to Southern Steer's 2025 Franchise Disclosure Document, the Brand Manual is a collection of resources that guide franchisees in operating their businesses. It includes all books, pamphlets, training videos, discs, software, bulletins, memoranda, letters, notices, and other publications or documents. These materials can be in printed or electronic format and are prepared by or on behalf of Southern Steer.

The Brand Manual provides franchisees with essential information, advice, standards, requirements, operating procedures, instructions, and policies related to the Southern Steer system. This ensures that each franchise operates consistently with the brand's standards. Southern Steer has the right to amend, modify, or enhance the Brand Manual over time to adapt to changing market conditions and improve the system.

Prospective franchisees should understand that the Brand Manual is a critical resource for running their Southern Steer business. It contains the rules and guidelines they must follow to maintain brand consistency and operational standards. Franchisees are responsible for keeping their copy of the Brand Manual current and implementing any updates or changes at their own cost. In case of any disputes, the master copy of the Brand Manual maintained by Southern Steer will be the controlling document.