Who determines how gift card amounts are divided in the Southern Steer gift card program?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
We require You, if permitted by applicable law, to participate in a gift card or other customer loyalty program in accordance with the provisions either set forth in the Brand Manual or otherwise disclosed to You. In order to participate, You will be required to purchase additional equipment and pay any fees applicable to the use of that equipment. We have the right to determine how the amount of the gift cards or loyalty cards will be divided or otherwise accounted for, and We reserve the right to retain the amount of any unredeemed gift cards.
Source: Item 16 — ITEM. 16 RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 42–43)
What This Means (2025 FDD)
According to Southern Steer's 2025 Franchise Disclosure Document, Southern Steer has the right to determine how the amounts of gift cards or loyalty cards will be divided or otherwise accounted for. Southern Steer also reserves the right to retain the amount of any unredeemed gift cards.
This means that as a franchisee, you must participate in any gift card or customer loyalty program that Southern Steer requires, assuming it is permitted by applicable law. To participate, you may need to purchase additional equipment and pay any related fees.
Southern Steer's control over gift card amounts and unredeemed balances could impact a franchisee's revenue. It is important to understand the specifics of the gift card program, including any fees, accounting procedures, and policies regarding unredeemed cards, before investing in a Southern Steer franchise.