Who determines the features of the Southern Steer Website, including domain name and content?
Southern_Steer Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisor will establish and maintain a website and, in the Franchisor's sole discretion, a mobile application (collectively, "Southern Steer Website") to advertise and promote the Southern Steer Businesses, including the Franchisee's Southern Steer Business.
All features of the Southern Steer Website, including the domain name, mobile application name, content, features, format, procedures and links to other websites or applications, will be determined by the Franchisor in its sole discretion.
The Franchisor will have the right to modify, enhance, suspend or temporarily or permanently discontinue the Southern Steer Website at any time, in its sole discretion.
The Franchisee will not have the right to establish a website, mobile application, or blog or any other social presence on the Internet to advertise or promote its Southern Steer Business without Franchisor's prior written approval.
The Franchisor and its Affiliates will have the sole right to promote on the Internet or via a mobile application the Foods, Beverages and Products offered by the Franchisee's Southern Steer Business, to create a website and/or mobile application containing the "Southern Steer Butcher" name and the Marks, or any derivative or related domain name.
The Franchisor reserves the right to charge the Advertising Fund for the costs associated with the maintenance or enhancement of the Southern Steer Website.
The Franchisee's Southern Steer Business will be removed from the Southern Steer Website immediately upon the termination or expiration of this Agreement.
Source: Item 22 — ITEM. 22 CONTRACTS (FDD pages 61–168)
What This Means (2025 FDD)
According to the 2025 Southern Steer Franchise Disclosure Document, the franchisor has complete control over the Southern Steer Website. This includes determining all features of the website, such as the domain name, content, format, procedures, and links to other websites or applications. Southern Steer also reserves the right to modify, enhance, suspend, or discontinue the website at any time, at its sole discretion.
This means that as a franchisee, you will not have control over the content or features of the main Southern Steer Website. You are also restricted from creating your own website, mobile application, or blog to promote your Southern Steer business without prior written approval from the franchisor. This ensures brand consistency and allows Southern Steer to manage its online presence centrally.
Southern Steer also reserves the right to charge the Advertising Fund for the costs associated with maintaining or improving the Southern Steer Website. Upon termination or expiration of the franchise agreement, the franchisee's Southern Steer Business will be removed from the Southern Steer Website. This highlights the importance of adhering to the franchise agreement to maintain an online presence and benefit from the franchisor's marketing efforts.